Importance of trademarks in start-ups: 7 reasons
In present world, a trademark is quite essential for any goods, services, advertisements, etc. That is the reason why consumers are exposed to this term daily. If we take some brands example like a band-aid, pampers, chapstick, etc. then people are treating them as the real product rather respective brands.
When a company newly start its business or a start-up, then it needs to register its properties as a trademark. If you look into a large company, then that company is not only thinking about its services, company name, product design, type of product, tagline, etc. before starting the business but also register its properties as the Trademark. Now its states that the benefits of a Trademark will be helpful throughout your journey and also Trademark contributes a lot in start-ups to become successful.
Following are seven reasons which state the importance of Trademark for start-ups:
1. Spread brand awareness
Trademark provides a right
granted by start-up securities. Through Trademark, a brand owner can prevent
others from using his brand in an identical form. Also, by Trademark, a company
can create brand recognition for its products and services which can help that
owner to leg up with market completion.
2. Attracts employees to join
A trademark helps a start-up
to create a reputed brand image. When your business can create a reputed image
in market, then people will show more interest to join that organization. If
the number of employees rates are growing, then it`s a positive sign for
company as well as its growth. Suppose you need a loan for your business then,
your bank will consider your Trademark as an asset.
3. It prevents future legal issues
If your business is not
registered for its Trademark, then that business may face legal issues in
future. In case you do not register your business then in future legal actions
may take against your business in case the same products, design, tagline,
brand name, etc. as others. In such case company will require to change its
website, campaign, advertisement, design, etc.
With trademark registration,
a start-up can prevent another company from using the same brand name, products
4. Trademark is for a lifetime
A trademark only needstimely
renewal, but it`s for your entire lifetime. Once you register, then it`s like a
permanentasset for you. We can take the example of behemoths as mentioned
earlier, such as Pampers and Jacuzzi, though they have power-houses in their
respective domains; still, they are working to grow their quality. It`s an
importance of Trademark, and there a governing body can never refuse for
application of that start-up.
5. Company`s large asset
It will increase the value of
your business which is essential for a start-up. Along with that if you have
brand value, then your customers will automatically attract towards you, which
results in great brand recognition. Also, it will help you to adopt required
strategies for marketing, campaigning and advertisement, etc.
Once a start-up gained a
reputation, then consumers will start assuming the business trademark from its
growth. Trademarks are beneficial for a business in following situations:
1- Product line diversification
2- Franchising will develop through proper
3- Sales volume and brand value can
6. Improve people faith towards your business
Trademark will bring customers
credence towards your business, and a business name can grow. If a business has
not done its Trademark, then that business would ensue various unfavourable
Moreover, if a business has a
proper trademark, then people have faith for its brand quality and success as
well. Along with that, competitors also believes this business success and
feels something worth copying, take reference, adopting, etc.
Do you want to make your
business worthy for its brands? Then puts a little extra effort and register
your business for Trademark and give a turning point to your business towards
success. It will also attract targeted customer for your business.
7. Create an autonomy sense for business
It is not something new that
market highly fluctuates as well as saturated based on different market niches
such as size, growth, volume, quality, etc. Start-up is like being a small fish
in a large pond where thousands of bigfishes have already existed. So it`s
quite tough for a start-up to become sustainable. In this case, a trademark can
help a business or new start-up to bring recognition.
Trademark will protect a
business by being a protective cover. It protects your business directly and
indirectly. Also helps to establish a brand reputation for your business.
For a newly started business,
a trademark should be a significant priority. It will protect the business in
all adverse situation and helps to sustain the business in the long run. It`s
quite essential from the beginning days, which will help you to keep away from
all financial losses.
1- What is a Trademark for a
If you are at the initial
phase, then there are seven reasons which can describe the importance of your
business. It will provide legal protection to a brand and also provides
2- What does it offer to an
A trademark will provide a
reputation to your business which will boost the employee`s morale. Along with
that, it increases your company value which will convince more employees to
3- How can Trademark increase
the value of my company?
It diversified the company
portfolio and other intellectual properties or invisible assets. Interestingly
the massive part of company value will come from these intangible assets.
4- How to register for a trademark?
Previously the registration
process is quite hectic and full of lengthy processes. But now we are at the
growing edge of technology, and the online registration is free of
5- When I have a registered
trademark need, then whom should I call?
A reputed firm with
dedication towards trademark registration should be your first choice.